Google recently updated its algorithm to favor so-called “helpful” content. This has left a lot of website owners and content creators scrambling to figure out what this means for them and how they can adjust their content to meet Google’s new standards.

In this blog post, we’ll break down everything you need to know about the new update and how you can create more helpful content that meets Google’s standards while still enabling you to profit from your work.

What is the new Google Helpful update? 

In a nutshell, the new Google Helpful update favors content that is deemed to be “helpful.” In order to determine whether or not content is helpful, Google looks at factors such as how often the content is shared, how long people spend on the page, and whether or not people click on ads after reading the content. Based on these factors, Google then ranks the content accordingly. 

What does this mean for content creators? 

This update gives content creators a great opportunity to create truly helpful content that provides value for readers. However, it also means that there is more pressure than ever to create content that meets Google’s standards. In order to do this, it’s important to understand what makes content “helpful.” 

How can I create more helpful content? 

Some tips for creating more helpful content include: 

– Researching your topic inside and out so that you can provide comprehensive coverage of the subject matter 

– Making sure your content is well-written, well-researched, and free of errors 

– Using clear and concise language that is easy for readers to understand 

– Breaking up your content into smaller paragraphs and sections so that it’s easy to read and digest 

– Using images, videos, and infographics to break up your text and make your content more visually appealing 

– Using catchy headlines and headlines that accurately reflect the topics covered in your article 

– Incorporating keywords throughout your content so that it ranks higher in search engine results pages (SERPs)  

By following these tips, you can increase the chances of your content being deemed “helpful” by Google and improve your chances of ranking higher in SERPs. However, it’s important not to sacrifice quality in favor of quantity; if you’re creating helpful content but it’s full of errors or poorly written, it won’t do you any good. Balance is key when creating helpful content! 

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Other tips for surviving the helpful content update

To create helpful content, start by brainstorming a list of topics that your target audience would find useful. Once you have a list of potential topics, do some keyword research to find out which keywords are being searched by your target audience. Once you have your keywords, you can start creating your content. 

When creating your content, keep in mind that Google favors longer articles; aim for 1,000 words or more if possible. Breaking your article up into smaller paragraphs will make it easier for readers to digest, and including subheadings will help readers find the information they’re looking for more easily.

Finally, don’t forget to include call-to-actions (CTAs) throughout your article; these can be anything from “subscribe to our newsletter” to “download our free e-book.” CTAs give readers a next step to take after finishing your article, and they can also help you generate leads or make sales. 


Creating helpful content isn’t just about meeting Google’s standards—it’s also about providing value for your readers. If you can do both, you’ll be well on your way to creating a successful, profitable content. Keep these tips in mind as you create helpful content that meets Google’s standards!